A great concept is just the first step. Good PR pros know how to share the positive actions their organizations take, garnering goodwill and headlines.
Have you ever seen someone post an article they have been feature in and thing “OMG! they are incredible, I would love to tell my story or be featured in a publication like Entrepreneur, Fobres, or Inc. Magazine. But it seems out of reach for most, but not completely out of questions for all.
Some of us tend to think that PR is only for large, multinational brands that have huge marketing budgets. It would make sense, since doing PR seems like a full-time job that requires the type of resources that SMBs just don’t have.
One way of making the best use of your resources and generating new business is by doing great PR. According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” That’s a pretty broad and somewhat complex definition.
In simpler terms, PR is essentially about telling great stories, earning people’s attention and trust and gaining publicity as a result of that.
If you have a story to tell or your company is doing something amazing, you’ve written a book or have a powerhouse podcast that the world needs to know about, we can act on your behalf and share your story.